Have you ever met a unicorn? Well…we sure have. This delightful ball of brightness and spunk, however, exists in human form, and her name is Amina Mucciolo. Many others know her as the Tassel Fairy and CEO of the Studio Mucci brand. We at Dreamers & Doers had the pleasure of asking her some questions about her whimsical company and the inspiration behind it! Being in the presence of this woman and gleaming girl boss is magical; she is extremely hardworking and dedicated to her passion for making others feel happiness. This fact is obvious and contagious.

She never intended for her signature shimmery tassel garlands to catch on with the world the way they did, but she is a natural at owning her creations, and these said creations have spread like wildfire. Her core message is a lighthearted plea for people to love themselves unconditionally, and everything Amina produces is a product of that lovable and encouraging outlook on life. Amina is relatable and caring, which is why she has amassed such a loyal following over the last few years, and at the end of the day, THAT is the type of brand people will flock to and support. A brand with personality that is sincere and radiates like sunshine is a brand that is here to stay. Welcome to the world of Amina Mucciolo!

[We asked Amina to fill in the blanks] My name is Amina Mucciolo, I am the founder of Studio Mucci, fashion and lifestyle expert, and mental health awareness advocate. I am 100% dreamer and 100% doer. I would describe myself as a human rainbow, and I am most inspired by adversity and rainbows. I dream of  covering the world in confetti and happiness and I will do that by continuing to share (both happiness and confetti) one handful at a time.

Dreamers & Doers: What first inspired you to make your colorful tassels? Were there other decorations you toyed with before sticking with the beautiful, sparkly garlands that everyone instantly adores?

Amina: I started making paper decorations as an easy way to add some color to my apartment. Other than garlands I made mobiles, pinatas, various paper mache animals, paper flowers and large scale origami. I also played around with paper mosaics and paper beads. I just really loved different types of paper. The different colors and textures were really inspiring for me.

I can totally envision dance parties and twirl sessions breaking out in the middle of a work day at the Studio Mucci headquarters. A.) Does this really happen? B.) Who are some of your most favorite musical artists? 

I am probably the most guilty of impromptu twirling and dancing. Music is such a huge part of my life so it’s kind of hard to pick favorites. Right now I’m listening to a lot of Beyonce and The Smiths.

Can you describe the feeling of when you realized Studio Mucci was becoming something bigger than you had ever imagined? What was that moment like?

Terrifying! The first thing I thought of when I realized that we were experiencing serious growth was, “Holy shit, I’m in charge of us.” After the panic though, I started to feel really excited, because I knew that we had an amazing opportunity to affect people’s lives in a positive way. Even if it was just giving them something pretty to hang over their beds or use on their wedding day.

Dedicating a grand amount of time and energy to your craft is crucial — especially in the early stages of building and growing a new brand. How do you separate personal life from work life? When do you know it’s time to unplug and re-charge for a bit?

Balance is something that I really struggle with, because when I do something, I like to give myself to it entirely. Although I am getting better at it now, I usually don’t pull back on work until I notice that something in my life is suffering… my health, relationships or something else in my personal life.


On a scale of 1-10, how full is your heart from knowing that your handmade tassel garlands and positive vibes are making an impact in homes all around the world, bringing color and happiness to families, friendships and celebrations?

Omg I might cry if I think about it too much. On a scale from 1-10, I would say like at least 100.

What have you found to be some of the biggest privileges and challenges of being your own boss?

I’ve had so many jobs in my life and nothing beats working for yourself, but it totally comes at a cost. There’s no clocking out when you’re your own boss (although there should be). I love knowing that all the hard work I put in is going towards building something that I own, but the balance thing is definitely an issue when you work for yourself.

If Studio Mucci never happened (and thank goodness it did for all of us fans!), what other passion(s) would you be pursuing?

Honestly, I’m not sure what I would be doing, but I know that it would be something creative.

Do you have any advice for young entrepreneurs looking to launch a company of their own?

1. It’s never too late. 2. Embrace failure, because that’s how you win. 3. Learn how to dust yourself off and get back up. 4. Be prepared to work harder than you ever imagined and possibly more than anyone you know. 5. Do something you love! I know it’s said often but it’s the absolute best advice. Being an entrepreneur is really hard and if you don’t love and believe in what you’re doing, it will be very hard.

You are the queen of embracing and highlighting the characteristics that make you unique, and you inspire thousands of others every single day to do the same. Was there another person, place or thing who gave you the courage to be the real YOU? How did you finally learn to showcase your true colors to the max?

Honestly, It took me a really long time to be comfortable in my own skin. I battled with an eating disorder and undiagnosed depression, anxiety and OCD in my teens and most of my adult life. But it wasn’t until I entered treatment and started recovery that I was able to really learn to embrace all of the things about myself that I once hated.  I really felt like I was given a second chance at life, and so I decided to make the most of it.

Is there another creative soul out there you are just dying to collaborate with? If so, who and why?

I’m kind of obsessed with Pharrell at the moment. I would love to work with him one day or like pick his brain.

What are some of the future endeavors and adventures of Amina Mucciolo?

There are so many things that I’d like to do creatively.

This article is aligned with National Ice Cream Day, after all, so please share with us some of your favorite flavors of all time! Is there a certain ice cream color scheme that has inspired tassel garlands in the past or one that would make the most perfect palette for a future creation?

I love pastels, so I am definitely inspired by sherbets in my work. Spumoni is my absolute favorite ice cream flavor…pistachio, cherry and chocolate make the most heavenly combo.

Follow the lovely Amina on Instagram AND be sure to subscribe to her YouTube channel!